The mission of this Action Project is to create a business plan that you believe could yield investments. I decided to create a unisex clothing brand that is trendy and affordable.
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Label-less
OVERVIEW
I am a big shopper and a big spender. I wear what I like and whatever looks good on me and I shop in every department. I have always been bothered by gender-specific clothing that is labeled men's and women's.
But Label-less is a unisex online clothing store that sells trendy urban wear for affordable prices. It is set up to succeed during times of closure such as COVID-19 and though there may be a conversation about having a physical store after the pandemic, as of right now, having an online store would be best. We open up our sales opportunities to anyone with an internet connection.
This business falls under Sustainable Development Goal 11 which is sustainable cities and communities. This goal owns up to its reputation by making sure cities and communities are inclusive, safe, and most importantly, sustainable.MISSION STATEMENT
The mission of Label-less is to demolish the division created by men and women's sections in mainstream stores and provide quality, affordable urban wear for all individuals.VISION STATEMENT
Label-less will efficiently and respectfully provide quality urban wear at affordable prices for all individuals while growing from a small business to a well-known brand name.
MANAGEMENT & ORGANIZATIONAL STRUCTURES
These are the major roles in a web team:
- Web Manager
Responsible for the maintenance, design, development, content, and marketing of a website or a group of websites.
- Content Producer
Writes, develops, edits, and publishes content and copy for a variety of digital platforms.
- Designer
- Developer
PARTNERSHIP
Label-less could be a partnership. There are many opportunities to share a space with other retailers or for major retailers to open a Label-less section. All of which would make this business more successful regarding management, sales, and/or clothing design.
PRODUCTS & SERVICES
Here are the products we sell and the average prices for those products.
Tops:
T-shirts = $7.00
Sweatshirts = $10.50
Sweaters = $12.50
Hoodies = $14.00
Bottoms:
Jeans = $15.00
Sweatpants = $10.50
Shorts = $7.00
Skirts = $6.50
Dresses:
Maxi = $16.00
Mini = $13.50
T-shirt = $11.00
Skater = $9.50
Shoes:
Sneakers = $17.50
Flats = $10.00
Sandals = $12.00
Boots = $18.50
Accessories:
Bags = $15.00
Belts = $5.00
Jewelery = $5.00-$15.00
Fanny Packs = $8.50
Self Care:
Bodycare = $18.00
Skincare = $12.50
Haircare = $16.50
Tanning = $12.00
DEMOGRAPHICS
The demographic information for Label-less:
- targeted age range: 15-35
- income range: lower-median income range and up
- apparel size range: XS-3X
CITATIONS
Andrea-University of Toronto, The Best Unisex Clothing Stores, 2018: https://www.collegefashion.net/shopping/best-unisex-clothing-stores/
SDG 11, SDG Indicator Updates, 2017: https://medium.com/sdgs-resources/sdg-11-indicators-2017-updates-b43bcbfe54fb
USB Small Business Administration: https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
Shane Diffiley, Roles and Responsibilities of a Web Team, 2013: http://www.diffily.com/articles/webteamroles.htm
JM Portfolio, Don’t Be Self Conchas, 2020: http://jmpgcelabschool.blogspot.com/2020/03/dont-be-self-conchas.html
RP Portfolio, Savor The Flavor Business Plan, 2020: http://rpgcelabschool.blogspot.com/2020/03/savor-flavor-business-plan.html
SDG 11, SDG Indicator Updates, 2017: https://medium.com/sdgs-resources/sdg-11-indicators-2017-updates-b43bcbfe54fb
USB Small Business Administration: https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
Shane Diffiley, Roles and Responsibilities of a Web Team, 2013: http://www.diffily.com/articles/webteamroles.htm
JM Portfolio, Don’t Be Self Conchas, 2020: http://jmpgcelabschool.blogspot.com/2020/03/dont-be-self-conchas.html
RP Portfolio, Savor The Flavor Business Plan, 2020: http://rpgcelabschool.blogspot.com/2020/03/savor-flavor-business-plan.html
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